Last Updated on April 13, 2022
We develop our marketing strategies to attract audiences and to engage them. Targeting prospects are not that tough nowadays thanks to the Internet boon. People are increasingly connected and are continuously sharing their details over the net.The internet users browse to do research and then make a purchase if satisfied. For doing so, they share their contact information and other details. Every organization must protect customer privacy to maintain and enhance its brand image.
While an investment decision or purchase itself is made, the happy and excited customer sometimes opt for sharing their experience and purchase over social media. These valuable data are gathered and stored in a planned manner by device manufacturers, Computer and mobile applications, internet service providers, social media channels and mobile operators for their Remarketing campaigns, also as well as for selling as a database at a lucrative price. This data collection is very much reasonable as the most of the times the customer agree to many tricky terms and conditions. The majority does not put their time going through the Terms of service. Most of the times the customers are quite happy to share information like photos, comments, and locations over social media platforms.
But with time people have gained knowledge about the process and everyone is getting quite concerned about their privacy. For example, whenever they are browsing through or filling a form on your website, mobile app, they are concerned about their privacy. As a brand, you must show your customers that you value their privacy to win their confidence.
Why is customer privacy important:
Companies nowadays build their business strategy in such a manner that the operations are connected with several other businesses. The world commerce makes it happen for all. Companies are associated with 3rd party email marketing providers, different web hosting services, and many other affiliations. All these acts in various manners to collect consumer data. Businesses must think at this stage to protect the consumer privacy to keep their brand name clean and respectable. You can not ensure privacy mentioned by just adding a privacy section in Terms & Conditions page on your website. It will take a lot more than that. You will have to ensure privacy by monitoring and controlling everyday customer communications with your brand within and outside of your website. Privacy not properly maintained can affect your brand image, make the customer experience unpleasant and automatically impact your brand reputation.
Ensuring customer privacy would certainly magnify their trust in your brand, and that would mean more revenue for your business by gaining more customers.
Why is privacy important to business:
Big organization and start-ups today are focusing on the customer privacy strategy and that is not just a security protocol, it plays a very important strategic role leading to brand enhancement and a positive business.
The ever-growing number of smart devices are only making things worst where the customer privacy issues are concerned. You must stick to a strategy for not giving up on customer privacy even if you see many other companies ignorant about it. The biggest of internet based brands like Google and Facebook have become so big collecting data from users, but time has changed, and this time it is going to be the other way round. The coming billion user companies will be based on protecting user data.
Show that you care about customer privacy.
Companies can follow a well-structured process to ensure best results in keeping consumer data and details safe.You will need to incorporate privacy into your service and product offerings, for protecting customer information.
How to protect customer privacy: Some safeguarding measures:
- Usage of numerical-special character mix-up passwords and to change it in every three months.
- Usage of security questions for financial logins.
- Keeping track of privacy settings across all platforms
While they gain knowledge about these by you, they would understand you care about their privacy and would trust you for that. There you make it a win-win for both your brand and the consumers.
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