Last Updated on April 13, 2022
The volume of email marketers has been increasing by year and year. They are competing intensely for email recipients’ engagement. Many marketers are seeing their engagement rates steadily decreasing — Though they’re using a well planned strategy that worked well for few years. If we think logically, that is the issue indeed: If you haven’t restructured your email marketing campaigns in over a year, your emails are probably lacking freshness.
The power of the best video email service
Nowadays no other marketing medium can connect as rapidly and efficiently as video. If we ponder over the video marketing statistics, the facts are surprising. Hence, implementing video email marketing services in your marketing strategy makes a lot of influence on your lead generation, conversions, brand awareness, increasing click through rate or explaining your business to your customers.
Video in email marketing stats
It takes an average of 5 emails to get a purchase from a lead looking for a product or service. Almost 50% of the marketers who integrated video in email campaigns noticed increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.
Nowadays no other marketing medium can connect as rapidly and efficiently as email advertising services. If we ponder over the video marketing statistics, the facts are surprising. Hence, implementing video in your existing email marketing strategy makes a lot of influence on your lead generation, conversions, brand awareness or explaining your business to your customers.
It takes an average of 5 emails to get a purchase from a lead looking for a product or service. Almost 50% of the marketers who integrated video in email campaigns noticed increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.
How Video boosts your Email Marketing
Video email makes the viewers attached to the subject and keeps them engaged. Below are a few hands on advantages of video email marketing:
Grabs attention easily – Videos are vital for your marketing strategies as they draw the attention of viewers. followers find them more engaging and refreshing in contrast to simple text. Hence, a video email would certainly make more marketing noise than your text.
Saves precious time – Some say time is more valuable than money. Video email marketing strategy saves precious time on both the ends- Marketer & audience. It presents well structured data about a product or service in less time and makes it simple to understand for everyone.
New era marketing tool – Viral content is what makes your marketing campaigns successful and a properly planned video has most potential to be viral. Audience reactions are more positive for a brand after watching a video.
Improved SEO – Th usage of video in an email itself affects the most important SEO ranking factor. Video is made of well structured content, and as part of a media mix on a site, it helps send signals to search engines that your page or site contains rich media relevant to search requests. It is expected that search engines will continue to increase the ranking factor of including video as consumers demand video in search results. So having a video on your site will boost page rank and spreading links of your videos via email is a great option to increase the number of hits.
At the end of the day, video is quickly becoming the undeniable part of email marketing for online lead generations and conversions. Allow us to put our expertise to work for you. At AnimatedVideo.com, our video production experts have created more than 2,000 marketing videos for over 1,000 clients around the world. We have the ability to tackle video projects of any size, from animated infographics to extensive content marketing campaigns. Click here to contact our design team.
To see some examples of our previous works, head over to our animated video portfolio page.
