Last Updated on April 13, 2022
Got a video done recently or planning to make one? How would you predict the fruitfulness of your video? It is important to make sure that you are going on the right track with your video for business marketing. Online video marketing opportunities are endless when right strategies are implemented while creating and posting your videos online. So are you tapping into it yet?
Benefits of video marketing for business
Video marketing has been on the rise since long now, and undoubtedly, it is going to stay on top of online marketing activities. There are innumerable video marketing stats available over the internet. How do you be sure that in your case, are they just good to hear stats with little effect on the bottom line or genuine signs that online video marketing is an effective tool?
You are investing money for your desired video, and that is why you must look for the effectiveness of the investment made. The answer to that depends on your business nature and how you are implementing video into your existing online marketing campaigns. Once you analyze your video metrics, you would get to know how to optimize for video content for better results. Video metrics would certainly help you reach your business video goals.
To understand the importance of video marketing for your business, you need to consider few points…
1. Targeted customer base:
Do your target customers fall in a particular category or is it everyone you are targeting?
2. The purpose of your video:
What are you trying to achieve primarily with your video content? It might be educating the audience, making them visit your website for more details or asking for participation in a company event.
3. Meeting your goals:
Are you meeting your goals? If you are focusing in multiple directions, then your goal might be too broad to evaluate. Refining you goals are important with time.
Once you are sure of the target audience, the purpose of your video and how far are you from your goals, it becomes easier to decide where and how the video content should be shared more. Following are a few most common goals and metrics to follow for analyzing the video efficiency.
Once you are sure of the target audience, the purpose of your video and how far are you from your goals, it becomes easier to decide where and how the video content should be shared more. Following are a few most common goals and metrics to follow for analyzing the video efficiency.
Brand Image amongst Customers:
Visual actions being the best form of presentation and attention grabbing factor of videos in online marketing, social media can be highly competent in pushing up brand awareness. This is something common which everybody seeks while using video marketing. Here comes the necessity of measuring.
You need to keep track of shares, mentions, comments, replies, etc. Following these will help you measure your brand awareness. How many time your video is shared and in which platforms, who is discussing about it, what kind of comments it is receiving – These are the things which relate to brand awareness most.
The number of video views can not directly judge the audience size, but this genuinely reveals how the video content has performed and spread out compared to other content.
How to keep track?
Facebook, Twitter, and YouTube have tools to measure metrics. Learning to use them is quite easy. You will also need to perform searches on Google to see if your video references are appearing at other places.
Inbound Leads:
At the end of everything all you would want is audience responding to your call-to-action in the video and turning to lead. Digging deeper, leads converting to paying customers would further decide, how your video has been doing? Other forms of conversions can be counted as contact us form submissions, blog subscriptions depending on what you are trying to achieve.
How to keep track?
It can be hard to measure all the inbound leads from the video unless the video uses tagged links leading to your website. Pertaining to conversions, it can happen days, weeks or even months after an audience watched the video. Maintaining a proper database of inbound leads would be imperative to crosscheck and track the conversions later on. Google Analytics is also a great tool to measure conversions and site metrics.
Audience Time on Site:
It is important to keep track of the amount of time that an audience stays on your website before closing it or switching to other. As per the recent stats, an average audience spends 88% more time on a website which has a video on its homepage. Isn’t it awesome? More time an audience stays on your website, chances of conversions rises. Also, it reduces chances of the audience visiting your competitions’ website.
How to keep track?
By paying attention to the rise or fall point for audiences viewing the video. You have also keep track of the timings audiences are browsing through your website and watching the video if the timings are close then many are not watching the video to its full duration. You would want your video to be much more effective then.
Just like the ever-changing marketing tactics, video marketing is also to be analyzed and tested with different angles. Experimenting with your running video is great to analyze different outputs from various platforms. Changing your call to action, intro, outro at certain gaps can help you decide better.
If you need a unique angle for your next video, visit us at AnimatedVideo.com. We understand the different tactics of video marketing for various industries and what it takes to get your customers to conversion stage.
Keep your hair on! What you need, is a piece of cake for us. Let our portfolio do the talking. Give us a buzz here!
